Privacy & Cookie Policy

Who we are

Wedges Bakery is a family-run bakery, café and deli with two locations in Solihull, West Midlands. We are the data controller for any personal information collected through this website.

If you have any questions about this policy, you can contact us at hockley@wedgesbakery.co.uk.

What information we collect

We collect information in two ways:

Information you give us

When you use our forms, we collect only what you provide:

• Newsletter sign-up: your email address
• Contact form: your name, email, phone number (optional), and message
• Catering enquiry: your name, email, phone number (optional), event date, guest count, and any additional notes

Information collected automatically (only with your consent)

If you accept analytics cookies, we use Google Analytics 4 (GA4) to collect aggregated usage data. This helps us understand how people use our website so we can improve it. Google Analytics collects:

• Pages you visit and how long you spend on them
• How you found our site (e.g. search engine, social media)
• Your general location (city level, not your address)
• Your device type and browser
• Interactions such as menu views, form submissions, and outbound clicks

This data is pseudonymous and aggregated — it does not include your name or contact details, and we do not attempt to identify individuals from it.

Cookies we use

Our site uses a small number of cookies and local storage entries:

Google Analytics cookies are only set if you click “That’s fine” on our cookie banner. If you decline, no analytics cookies are placed and no tracking occurs.

How we use your information

• Newsletter emails: to send you occasional updates about Wedges Bakery (you can unsubscribe at any time)
• Contact messages: to respond to your enquiry
• Catering enquiries: to provide you with a quote and arrange your order
• Analytics data: to understand how our website is used and improve it

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Legal basis for processing

Under UK GDPR, we process your data on the following legal bases:

• Consent: for analytics cookies and newsletter sign-ups
• Legitimate interest: for responding to contact form and catering enquiries you have initiated

Who processes your data

In addition to Wedges Bakery, the following service providers process data on our behalf:

• Google LLC (Google Analytics) — anonymous website usage statistics. Google’s privacy policy: policies.google.com/privacy
• Replit Inc. — website hosting and database storage

Data may be transferred outside the UK where these providers operate. Appropriate safeguards are in place in accordance with UK GDPR requirements.

How long we keep your data

• Newsletter subscribers: until you unsubscribe
• Contact and catering enquiries: up to 12 months after your enquiry is resolved
• Analytics data: Google Analytics retains data for 14 months by default

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data
• Withdraw consent at any time (for analytics, use the “Cookie Settings” link in our footer; for newsletters, use the unsubscribe link in any email)
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, email us at hockley@wedgesbakery.co.uk.

Managing cookies

You can change your cookie preference at any time by clicking the “Cookie Settings” link in the footer of any page. This will reset your preference and show the cookie banner again.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking all cookies may affect how some websites function.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check back occasionally.